The growth of AV in India represents a huge opportunity for IT companies, network integrators and security solution providers: Marc Rémond, President APAC, Kramer

Kramer Electronics is a global company that designs, manufactures and distributes signal management products for analog and digital video signals, audio signals, computer graphics video signals and control signals that are used in professional AV markets, broadcast and production and residential AV. worldwide.

Mark Remond

Marc Rémond, President APAC, Kramer is an international business executive and seasoned entrepreneur, with 23 years of experience selling and marketing IT and communications solutions and services to businesses, governments and institutions. education. He has extensive experience in the field of audiovisual and collaboration.

When interacting with Express Computer, Remond explains how Kramer makes it easier for organizations to excel in the next generation hybrid.

Some edited excerpts from an interview:

  1. What are some of the top trends in enterprise collaboration?

The pandemic has transformed the way we live, work and learn. Over the past couple of years, people have been buying things online, using OTT platforms for entertainment. Education has left the classrooms. The laptop has become a very important tool for anyone in the pandemic world, for business or leisure, and it will only get bigger. The pandemic has resulted in the creation of a new hybrid generation, and because of the pandemic, the expectation to work and learn has shifted both onsite and remotely.

  1. What are the demands of the emerging hybrid workplace and how can technology help?

Before the pandemic, every meeting was physically hosted, but as we move forward, we believe every meeting will be hybrid and will require the proper infrastructure and technology to provide an equal level of engagement between local and remote participants in order to operate effectively. .

Kramer makes it easy for people by outfitting any meeting space with the right technology diagnosis by design. Our products can connect to any platform, be it Microsoft Teams or Zoom, we are cross-platform and we have monolithic solutions based on the needs of our customers.

Additionally, we also provide multiple cameras in the group with multiple screens for more engagement and interactivity between remote and local users, enabling creativity, collaboration and innovation regardless of people’s location.

  1. What are some of the biggest opportunities for your organization in India?

Kramer’s portfolio is very broad, which creates many opportunities not only for Kramer but also for our distribution partners in India. We are currently linked with many multinationals and business segments but also with Indian conglomerates venturing all over the world. These are the two biggest opportunities for Kramer to address the enterprise market and help them revise their hybrid workplace strategy.

The government sector and smart cities create new opportunities for us, also being a business, they need meeting and training spaces, and after the pandemic we have seen an increase in the encouragement to work in the office. Municipal governments are also very concerned about the environment, so we see many government agencies moving away from the centralized way of doing things.

Satellite offices are also created for people so that they do not have to travel every morning, as part of urban planning. Smart cities include safe public security and the ability to monitor infrastructure. Kramer works closely with government agencies, making it easier for them to ensure they monitor their operations and detect incidents as quickly as possible, as well as communicate with people on the ground in the event of a crisis. – similar situations.

Apart from these, we also see opportunities in defense and education, India has the largest education system in the world, and hybrid opportunities in these post-pandemic fields have increased for Kramer and its partners.

  1. Can you take us through some of the interesting use cases across different industries (education, healthcare, manufacturing, etc.) that you see in the enterprise collaboration space in India?

Speaking of business, we see many organizations trying to improve their communication. They are seen holding large-scale town hall meetings, where large gatherings are difficult to accommodate. That’s why they’re asking us to help them organize their own event in hybrid mode within the organization, broadcast live and recorded – it will be broadcast in every meeting room, every floor, every building in the country, and every room will be equipped with Kramer technology to facilitate employee participation in communication sessions. This use case turns every screen into a media player during pandemic time, the same screen can be used as a digital display for regular employee communication. We can quickly go from a digital signage to a real-time display event streaming application. The same equipment can also be used for a local hybrid meeting.

  1. In your opinion, what is the future of audiovisual in India?

Kramer aims to be the bridge between the professional AV world and the mega software giants, companies providing network infrastructure, as well as enterprises; manufacturing prosumers. We believe the future of AV is IP, discussions have swirled around the convergence of AV and IP for a very long time, but I firmly believe that we are now at a point where every audio signal or video can be transported over the IP network. If an organization wants more scalability or flexibility, Kramer can provide solutions using the IP network like we do with voice; good voice over IP, video conferencing, video streaming and all audio-video signals can be transported over IP.

We believe that every AV device will become an IoT device in the future, i.e. connected to the network so that it can be centrally monitored and managed by the remote IT team and provides the ability to Extract analytics to assess the health of the AV infrastructure. and detect incidents as they occur to immediately report minimal damage, as most IT infrastructures do today.

The growth of AV is advancing at a rapid pace and this presents a huge opportunity for IT companies, network integrators and companies providing security solutions, to create a new stream by providing end-to-end AV solutions from Kramer.

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