Talent is key to the growth of e-commerce in India, according to a survey by NIIT – India Education | Latest Education News | World Education News

Mumbai: As e-commerce players across the country gear up for the upcoming holiday season, NIIT Limited, one of the world’s leading talent development companies, today announced the launch of its discussion paper titled “Imperative talents for the e-commerce industry”. Based on in-depth conversations and survey with multiple e-commerce leaders, across product management, program management, engineering, new initiative design, operations, expansion real estate and sales, this article highlights that digital roles have already overtaken sales as the most in-demand job. function in the e-commerce industry, and talent is the key differentiator for accelerating growth.

The document reiterates that in addition to core digital roles, business and operational roles, such as product manager, digital marketer, catalog manager and supply chain manager, make extensive use of knowledge of digital technologies to create great customer experiences and drive business growth. . Unlike traditional retail businesses, where digital commerce is created as a standalone vertical or center of excellence, contemporary e-commerce businesses have an all-digital operating model. In such an integrated model, there is overlap and cross-leverage of skills across verticals.

The paper also reports the results of a survey of the most critical key skills and mindsets for e-commerce professionals across all functions. These are the following-



  1. Data analysis
  1. Focus on customer experience
  1. Web/Mobile development
  1. Systems thinking
  1. cloud computing
  1. Data-driven decision making
  1. Agile development and metrics
  1. Thought Scale
  1. User interface design
  1. Comfort with ambiguity
  1. Automation of robotic processes
  1. Collaboration

Additionally, the survey indicates that the top roles driving digital transformation and needing further development are leaders, followed by product managers and category managers.

Speaking of the discussion paper and its conclusions, Bimaljeet Singh Bhasin, President, Skills and Careers, NIIT Ltd. said “Indian e-commerce markets are poised for exponential growth over the next few years. Our article highlights talent as the main differentiator to accelerate growth. To orchestrate a seamless workflow across all functional areas, the workforce needs a mix of functional and digital skills. NIIT has incubated several initiatives over the past few years to specifically address the growing demand for highly skilled and contemporary tech and digital professionals in India. DigitALL by NIIT is an initiative that has helped organizations in IT services, digital products, global captives, major banks and financial firms, and consumer organizations develop high-quality technology and digital talent. Our programs impart digital and contextual data skills to non-technology roles (business and operations) to enable them to lead digital businesses.

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