Sprite, the largest contributor to the growth of Coca-Cola India, unveils a new campaign



New Delhi, Delhi, India:

  • Partners with some of India’s biggest OTT platforms and celebrities for its new campaign
  • The comedy film takes a witty approach to encouraging consumers to have a chilled Sprite in overheated situations

Sprite, India’s favorite lemon-lime flavored drink by Coca-Cola, has unveiled a new campaign to re-establish its positioning as the go-to refreshing drink for a soothing and refreshing experience.

Sprite was the main contributor to Coca-Cola India’s overall volume-led growth in the first half of the year. It is also the brand with the highest household penetration in the company’s Indian portfolio, as well as being India’s most popular soft drink, with 1 in 3 Indians calling it their #1 choice. 1.

The new campaign aims to connect with consumers by tapping into their passion for watching OTT content – ​​making Sprite their drink of choice when they want to sit down and binge on their favorite show or movie.

The campaign will take a 360-degree marketing approach leveraging multiple touchpoints to maximize consumer reach and engagement, including TV, digital, print, as well as OOH activations. Sprite has partnered with Amazon Prime Video and Voot, two of India’s largest OTT platforms for the campaign. Besides that, the movie features popular OTT and movie stars Ali Fazal, Shweta Tripathi and Divyendu Sharma.. The commercial contrasts the humorously exaggerated response of these overheated characters with the calm and chilled mind after having a chilled Sprite.

Commenting on the new campaign, Tish Condeno, Senior Category Manager, Sparkling Flavors, Coca-Cola INSWAsaid, ” For more than 20 years, Sprite not only established itself as the undisputed brand for young people, but also led authentic, avant-garde and urban conversations through its marketing efforts. Building on the success of Sprite’s ‘Thand Rakh’ summer campaign, our new film takes an original approach to show how a chilled bottle of Sprite is the perfect partner for all your chilled out occasions and weekends away. The campaign portrays light-hearted banter to reiterate the brand’s core message of being the go-to refreshing drink that instantly lifts the mood. We are excited to partner with some of India’s biggest OTT platforms and stars who are sure to help us further improve our consumer touchpoints and audience engagements.

“Sprite is known for being the refreshment choice that refreshes you when you lose your temper. Now, with Friday Release, a new property that lets you earn OTT subscriptions via Sprite bottles, we wanted to bring the most hot girls from India pushing the idea of ​​Thand Rakh forward The film pushes the ritual of watching content accompanied by a Sprite and what happens when someone gets in your way and your content . Rest assured, Sprite shows how to enjoy your content and stay cool no matter the situation. Enjoy it with a chilled Sprite in your hand. And if anything gets in the way, thank you rakh!” – Ritu Sharda, Creative Director, Ogilvy India (North)

The humorous TVC takes an enjoyable approach to show how frustrating constant interruptions while watching a favorite OTT show or movie can be. He goes on to describe how a simple sip of Sprite can restore calm to the drinker in seconds and indulge in their favorite pleasurable genres.

Talking about his association with Sprite’s new campaignAli Fazal, Indian actor and modelsaid, “There’s no drink that calms you down like a Sprite does. Being an artist with a busy schedule, Sprite has always been the refreshment of choice for me when I need to cool off. I’m more delighted to be part of the brand’s new campaign, with Shweta Tripathi and Divyendu Sharma.

Watch the new campaign here:






About Coca-Cola India

Coca-Cola in India is one of the leading beverage companies in the country, offering a range of healthy, safe, high quality and refreshing beverages to consumers. Since its reappearance in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coke Without Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavored milk, Minute Maid juice line, Minute Maid Smoothie and Minute Maid Vitingo, Georgia line of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua water Conditioned drinking and Kinley Club Soda. The company, along with its own bottling operations and other bottling partners, through a strong network of more than 2.6 million retail outlets, touches the lives of millions of consumers, at a rate over 500 portions per second. Its brands are among the most popular and best-selling beverages in the country, with Thums Up and Sprite being the two top-selling sparkling beverages. The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to over 150,000 people. The Coca-Cola system in India contributes at its small scale to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment and many more.


For more information on the company’s operations in India and its products, please visit: www.coca-colaindia.com and www.hccb.in




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