It looks like OnePlus is now planning to make an entry into the budget smartwatch segment. A new report claims that an affordable smartwatch is already in the works and that OnePlus could launch a Nord smartwatch in the coming months. 91Mobiles, together with tipster Yogesh Brar, suggested the wearable would debut in India in the second half of 2022, alongside the OnePlus Nord 3.
While the company is already selling two fitness bands under Rs 5,000, it may now be planning to offer an affordable smartwatch to its users. But this one would cost way more than the fitness bands and cost less than Rs 10,000. The quoted source claims that the price could be between Rs 5,000 and Rs 8,000.
The specs and design of the next OnePlus Nord Watch are currently unknown, but more details should appear online in the coming weeks or months. So far, OnePlus has only launched one smartwatch in India and that too in the premium price range. It sells the OnePlus Watch at a price of Rs 14,999.
OnePlus’ more affordable smartwatch should offer some of the basic features you get with most budget wearables. These include heart rate monitoring, SpO2 tracking, sleep monitoring, step tracking, and more. It will probably have the function of controlling music playback.
It’s currently unclear if the brand will use the same round dial that it offers with the premium OnePlus Watch or if it will opt for the square-shaped design for the affordable series. It’s not expected to come with Google’s WearOS, given that the brand opted to offer its premium watch with a custom real-time operating system (RTOS).
While OnePlus has successfully established itself in the audio and smartphone segments, it has yet to thrive in the wearable segment, which is currently dominated by brands like Xiaomi, Noise, AmazFit, Apple, and Fitbit. With the launch of the OnePlus Nord smartwatch, the company could aim to attract customers who can spend less close to Rs 10,000 for a wearable.
A recent report by Counterpoint revealed that Apple has maintained its leading position in the high-end wearables segment with 30% market share in 2021. Samsung also saw some growth in the past year and now holds a share of 10.2%. Xiaomi and Noise continue to dominate the budget and mid-range segments.