Ludhiana, Punjab, India:
- The variants, which went on sale in Punjab this month, will also be available in other parts of northern India next year.
- Launch is part of The Coca-Cola Company’s “Beverages for Life” strategy
Minute Maid, the fruit nutrition brand of The Coca-Cola Company, is expanding its portfolio in India with the launch of two new offerings in the country – ‘Infused with honey‘ and ‘Vita Punch‘ which will be available in Punjab first. Minute Maid has a proud history of providing quality products to families around the world in over 100 countries.
With over 100 different flavors and varieties of Minute Maid worldwide, from orange juice to apple juice, from lemonades to punches, the brand uses the highest quality ingredients in its variations. Packed with functional goodness, the new Honey Infused and Vita Punch fruit flavors are sure to become a go-to choice for households in Punjab.
The Honey Infused range promises to provide healthy and long-lasting energy to its consumers, while Vita Punch promises to deliver 100% of vitamin C of your daily requirement (based on the Recommended Dietary Allowance -RDA) in every 200ml. In 2023, the new variants will also hit shelves in other parts of North India.
Commenting on the launch, Ajay Konale, Marketing Director, Nutrition Category, Coca-Cola India and Southwest Asia, said, “At The Coca-Cola Company, our vision is to create the brands and beverage choices people love, to refresh them in body and mind. Our “Drinks for Life” the narrative is unique to us, and it’s being embraced in India through numerous product innovations based on extensive market testing and consumer insight research. Our latest additions to the Minute Maid portfolio resonate perfectly with our innovation strategy.
Minute Maid infused with honey range is made with the best fresh fruits. The preservative-free drink is available in three delicious flavors – apple, fruit mix and guava. Minute Maid’s Vita Punch range has the potential to become consumers’ fruity vitamin C fix for the day. The variant is available in two exciting flavors – mixed fruits, made with the perfect fusion of the most chosen handpicked products; and apple-berry, a flavor so unique it’s bound to create magic on drinkers’ taste buds.
Both new products will be available in an all new unique 1 liter tetra pack. The Coca-Cola Company in India will continue to focus on rapid investments in its nutrition category with plans to launch new offerings in the Minute Maid and Maaza portfolios.
Coca-Cola in India is one of the leading beverage companies in the country, offering a range of healthy, safe, high quality and refreshing beverages to consumers. Since its reappearance in 1993, the company has been refreshing consumers with its beverages – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavored milk, Minute Maid Pulpy Orange, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The company, along with its own bottling operations and other bottling partners, through a strong network of more than 2.6 million retail outlets, touches the lives of millions of consumers, at a rate over 500 portions per second. Its brands are among the most popular and best-selling beverages in the country, with Thums Up and Sprite being the two top-selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to over 150,000 people. The Coca-Cola system in India contributes at its small scale to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment and many more. For more information on the company’s operations in India and its products, please visit: www.coca-colaindia.com and www.hccb.in
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