Instagram Reels to start serving ads in India

Instagram has started testing ads on its 30-second video reels in some countries, including India. The Facebook-owned service also plans to bring more updates to users soon.

Instagram reel ad (Image: Instagram)


  • Instagram ads can now be seen on the reels in select countries as part of a test.
  • Ads work like a standard Reels video and last up to 30 seconds.
  • Ads will be marked as “Sponsored” for user information.

Instagram has started testing reel ads in countries like India, Brazil, Germany, and Australia. While the ads can be seen in almost every other feature of Instagram, the TikTok-like functionality of the app has so far been devoid of any ads served by the platform.

The upcoming ads on Reels would look a lot like the ones seen on Instagram Stories, of course, in a video format. Once tested in the countries mentioned first, the ads will roll out to the rest of the world in the coming months.

Instagram Reels ads will be up to 30 seconds long and work like a normal Reels video. Vertically spaced ads will support like and comment options and even let you save, share, or ignore them, features that are lacking on ads seen on Instagram Stories.

As is the norm, all advertisements will be marked as “Sponsored” to inform users of their objective.

New ads on Facebook Stories

In addition to bringing ads to Instagram Reels, parent company Facebook will also introduce a new ad format in Facebook stories. Over the next few weeks, the company will test new sticker ads for Facebook stories with selected advertisers and creators.

The new ad format will allow advertisers to create stories using stickers that can be used to redirect to a product listing. Users clicking on a specific sticker will be able to purchase the product directly from the product page of the site. A share of the sale will be shared with the creators.

Besides ads, Facebook is also trying to introduce a feature that will allow Instagram users to share reels on their Facebook accounts. As reported by Reuters, the company will first offer the option to some creators in India in a testing phase before its global rollout.

Read also: | Microsoft research reveals continuous virtual meetings can stress you out, suggests mini-breaks in between

Click here for’s full coverage of the coronavirus pandemic.

Previous Omega Seiki to Introduce Solid-State Battery Electric Vehicles in India: Technology, Materials, Shipping and Other Details
Next Indian schools 'can't pick up where they left off' after Covid