Fullerton India and One97 Communications Limited, owner of the Paytm brand, India’s leading digital payments and financial services platform, have announced a partnership to provide lending products to merchant partners and consumers. Through this partnership, the two established institutions will leverage data-driven insights and broad reach to bring credit to new credit users.
The program will offer Paytm Postpaid (buy now-pay later) to millions of consumers on the Paytm platform while utilizing Fullerton’s in-depth risk assessment capabilities and scale. Fullerton India and Paytm will further expand their product offering to include instant personal loans, which are issued and disbursed digitally end-to-end using Paytm’s technology and Fullerton’s pan-India presence.
Leveraging Paytm’s deep knowledge and commitment to merchants, the partnership will also offer loans to merchants nationwide. The two institutions would establish a broad network, specifically reaching out to MSMEs in small towns and villages and helping them grow their business. They aim to co-create innovative merchant lending products using customer payment behavior and Fullerton’s years of experience understanding this segment.
Bhavesh Gupta, CEO of Paytm Lending, said, “We have seen great consumer and merchant adoption of lending products on our platform. We believe there is a huge opportunity to provide access to credit to traders in small towns and villages. We continue to focus solely on supporting our premier lending partners to deliver seamless credit products to our customers and merchants. Consumer credit has grown exponentially through products such as Paytm Postpaid and Personal Loans, which we believe can be further expanded through our partnership with Fullerton India.
Shantanu Mitra, CEO of Fullerton India, said, “At Fullerton India, we believe that buy now, pay later is the present and also in the future we will continue to provide tremendous opportunities to drive exponential growth in digital lending. across customer segments. We understand the importance of timely and convenient credit facilities for merchants and small businesses at the time of trade transactions and orders. With Paytm, we aim to cater to a wider range of individual consumer, merchant, and business owner customers by providing faster, transparent, and more affordable funding with minimal documentation to meet their financial needs. Customers will also be able to repay loans on this platform.
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