Forbes India – Tech: How Global Chip Shortage Is Creating Powerful New Players

Ganesh Moorthy, Managing Director of Microchip Technology, holds an example of his company’s product at the headquarters in Chandler, Ariz. On Nov. 2, 2021. Quiet chipmakers with aging factories have become surprisingly powerful, driving shifts in the industry. industry that could survive. the supply crisis fueled by the pandemic. (Tomás Karmelo Amaya / The New York Times)

SAN FRANCISCO – Since 1989, Microchip Technology has operated in an unglamorous lost hole in the electronics industry, making chips called microcontrollers that add computing power to cars, industrial equipment and many other products.

Today, a global shortage of chips has raised the profile of the company. The demand for Microchip’s products is more than 50% higher than what it can offer. This placed the Chandler, Arizona-based company in an unknown position of power, which it began exercising this year.

While Microchip normally allows customers to cancel an order for chips within 90 days of delivery, it began offering priority shipping to customers who signed contracts for 12 months of orders that could not be revoked. or reprogrammed. These commitments reduced the chances of orders evaporating when the shortage ended, giving Microchip more confidence to hire workers safely and purchase expensive equipment to increase production.

“It gives us the opportunity not to hold back,” said Ganesh Moorthy, president and CEO of Microchip, who announced on Thursday that last quarter profit tripled and sales rose 26% to $ 1.65 billion.

Such contracts are just one example of how the $ 500 billion chip industry is evolving due to the silicon shortage, many changes likely to outlive the pandemic fueled shortage. The absence of tiny components – which has plagued the makers of cars, game consoles, medical devices, and many other products – has been a stark reminder of the fundamental nature of chips, which act like the brains of computers and other products.

Chief among the changes is a long-term shift in market power from buyers of chips to sellers, especially those who own factories that manufacture semiconductors. The most visible beneficiaries have been giant chipmakers like Taiwan Semiconductor Manufacturing Co., which offer services called foundries that make chips for other companies.

But the shortage has also greatly strengthened the influence of lesser-known chipmakers such as Microchip, NXP Semiconductors, STMicroelectronics, Onsemi, and Infineon, which design and sell thousands of varieties of chips to thousands of customers. These companies, which manufacture many products in their own aging factories, are now increasingly able to choose which customers get how many of their rare chips.

Many favor buyers who act more like partners, taking steps such as signing long-term purchase commitments or investing to help chipmakers increase production. Importantly, chipmakers are asking customers to share more information earlier about which chips they’ll need, which helps guide decisions on how to scale up manufacturing.

“This visibility is what we need,” said Hassane El-Khoury, CEO of chipmaker Onsemi, a company formerly known as ON Semiconductor.

Many chipmakers have said they are using their new power with restraint, helping customers avoid issues like plant closings and modest price increases. Indeed, defrauding customers, they said, could cause animosity that would hurt sales when the shortages ended.

Even so, the change in power has been unmistakable. “Today there is no leverage” for buyers, said Mark Adams, CEO of Smart Global Holdings, a heavy user of memory chips.

This is a substantial psychological shift for a mature industry where growth has generally been slow. For years, many chipmakers sold largely interchangeable products and often struggled to keep their factories profitable, especially if sales plummeted for items such as personal computers and smartphones that generated the most. great demand for chips.

But components are essential for more products now, one of the many signs that rapid growth may persist. In the third quarter, total chip sales jumped nearly 28% to $ 144.8 billion, the Semiconductor Industry Association said.

Years of industry consolidation have also depleted excess manufacturing capacity and left fewer vendors selling proprietary types of chips. So buyers who could once place and cancel orders with little notice – and play one chipmaker against another for lower prices – have less muscle.

One of the effects of these changes was to make chip factories more valuable, including some older ones owned by foundries. It is because new manufacturing processes have become so expensive that some chip designers do not look to the more advanced factories to manufacture their products. The result has been a tightening of demand for cheaper production lines that are 5-10 years old.

So some foundries, as part of a major shift in strategy, are starting to invest more in older production technologies. TSMC recently announced that it will build such a plant in Japan. Samsung Electronics, one of the foundry’s main competitors, also said it was considering a new “old” factory.

But these investments will take several years to bear fruit. And they won’t solve the problems plaguing chips like microcontrollers, which are a microcosm for supply chain compression.

Microcontrollers combine the ability to perform calculations with built-in memory to store programs and data, often adding functionality that only comes from specialized factories. And the number of applications is skyrocketing, from brake and engine systems in cars to security cameras, credit cards, electric scooters and drones.

“We’ve probably sold more microcontrollers in the past year than in the past decade,” said Marc Barnhill, commercial director at Smith, a Houston-based chip distributor. The wait to receive some popular microcontrollers is now more than a year, he said, and product prices have increased 20-fold among traders who buy and sell chips.

Amid the turmoil, companies that design or use chips have responded with new tactics. Some designers are tailoring their products to be made in different factories with greater manufacturing capacity, said Shiv Tasker, global vice president engaged in the practice for consulting firm Capgemini.

And customers who once bought chips based on price and performance are also thinking more about availability.

While the chip industry’s shift in power has helped Microchip, it has also come with its own headaches. Moorthy said the company has been successful in producing more chips at its three main plants in Arizona and Oregon, as well as securing more foundry partners. But demand is growing faster than it can produce.

“We are falling further behind,” he said.

The expansion of Microchip’s own factories is not easy. On the one hand, the company has always relied heavily on buying used manufacturing equipment, but “it all dried up,” Moorthy said.

Acquiring new equipment can take 12 to 18 months and costs more, he said. While long-term purchase agreements have provided more stability to make such investments, Microchip and others are also hoping Congress will approve $ 52 billion in funding, which is expected to include grants to further subsidize production. of chips in the United States.

“Are we relying on him to run our business? No, ”Moorthy said. “Would that help some of our investment choices? Absoutely.”

This article originally appeared in The New York Times.

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© 2019 New York Times Press Service

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