New Delhi: D2L, a global learning technology company transforming the way the world learns, has launched a new visual brand identity and narrative. This underscores D2L’s long-standing commitment to transforming the way the world learns with a greater focus on personalized learning, strategic partnership, growth and human potential. The launch of the brand marks a new chapter for D2L as a public company.
“As the founder of D2L, it’s of course hard to say goodbye to a logo you helped create. That said, the real joy of a branding exercise comes from taking a fresh look at what our brand stands for – why we are here, what we do and who we do it for. Our brand renewal deepens our connection to our mission and charts the course for our future. Great brands are alive and growing,” said John Baker, founder and CEO of D2L “We work hard to help people create engaging learning experiences that inspire learners to accomplish more than they ever imagined. Our work has never been more important. I am deeply grateful for the hard work of our team to help us strengthen our identity and our history – as we focus on our next chapter of growth in close collaboration with our customers.
Created in partnership with Zulu Alpha Kilo, an award-winning Toronto-based creative agency, D2L’s new brand positioning and visual identity system distinguishes its cutting-edge technology and approach:
New Company ID
D2L’s new main logo adopts green to reflect lifelong learning, an exponent to symbolize the potential for partnership and collaboration, and a bold and strong typeface that speaks of innovation, simplicity and accessibility.
Expanded Market Category
Learning is at an inflection point with an unprecedented transformation underway that requires more than a learning management system (LMS). With this brand launch, D2L enters an expanded category with a learning innovation platform that defines the flexible, powerful and personalized experience and breaks free from the restrictive and universal limitations of a traditional LMS.
D2L brand family
The sophistication of D2L’s new logo is found throughout the design system – unifying a new family of orange and blue product logos for D2L Brightspace and D2L Wave respectively, introducing a stylized portrait approach to photography and supporting a modern and sleek that completes the product sets.
“Design is one of the most essential tools we have to convey brand identity. Our new brand aligns the evolution of our business with the transformative impact we have on learners around the world,” said Aly Scott, Chief Marketing Officer of D2L. “It has been an extremely exciting year for our company in terms of solving our customers’ challenges and continuing to innovate. We are excited to usher in a new era of personalized learning with a new brand inspired by the people we serve and the limitless potential of learners around the world.
Starting today, D2L customers, partners and learners will experience a fresh look across the company and its channels, including a redesigned website and digital presence. To learn more about D2L’s new brand, visit D2L.com/brand. And stay tuned for D2L’s next fully integrated brand campaign in February.