Delhi, India:
Coca-Cola invites its public to celebrate the true magic of the festivities rooted in its philosophy. This year, Coca-Cola seeks to evoke a sense of unity among people and encourages them to celebrate Diwali in person. For the past two years, the holiday season has lacked the spark of physical connections, as people have resorted to “virtual wishes” amid the pandemic.
Commenting on the new campaign, Kaushik Prasad, Marketing Director, Coca-Cola, said, “Coca-Cola believes that real magic happens when people come together, share moments and create lasting memories. Festivals are the perfect opportunities to bond with those we love and so this Diwali we want to encourage people to do just that, to meet and not just greet each other and create memories to cherish for years to come. come, of course on a chilled Coke. We are delighted to bring this invitation to people through a 360 degree campaign, which we hope will inspire people to come closer.
Conceptualized by creative partner Ogilvy, the 360-degree campaign will be amplified across TV and digital touchpoints for optimized reach. Closer to the festival, Coke will also unveil a unique technology-driven product innovation as part of the campaign, which promises to bring people together, just like the magic bottles depicted in the ad.
Sukesh Nayak, Creative Director, Ogilvy India, said, “The real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting Coke bottles does just that. ‘Gale milke kaho Happy Diwali’ urges people to make the effort to meet in person and kiss again to truly enjoy the real magic of life. The campaign comes to life from packaging, TVC to a fully-fledged 360 shot. »
Diwali is one of the most important festivals in India. As the country prepares for the upcoming holiday season, Coke is looking to celebrate community unity. The new campaign is an extension of The Coca-Cola Company’s “Real Magic” global brand platform, which it launched last year to drive deeper engagement with consumers.
Coke’s new Diwali TVC has arrived: Coca-Cola | follow the bottle
Coca-Cola in India is one of the leading beverage companies in the country, offering a range of healthy, safe, high quality and refreshing beverages to consumers. Since its reappearance in 1993, the company has been refreshing consumers with its beverages – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavored milk, Minute Maid juice line, Minute Maid Smoothie and Minute Maid Vitingo, Georgia line of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The company, along with its own bottling operations and other bottling partners, through a strong network of more than 2.6 million retail outlets, touches the lives of millions of consumers, at a rate over 500 portions per second. Its brands are among the most popular and best-selling beverages in the country, with Thums Up and Sprite being the two top-selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to over 150,000 people. The Coca-Cola system in India contributes at its small scale to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment and many more. For more information on the company’s operations in India and its products, please visit: www.coca-colaindia.com
Click here for media contact details
Submit your press release
