Mumbai: Amity School of Fashion Design & Technology unveils the 13th edition of its StyleQ magazine.
This issue of StyleQ contains the trend and color predictions for Fall / Winter 2021, an overview of ASFDT events, the launch of Design Hub, and well-researched articles on innovation, acknowledging fashion news. and other creative fields that shed light on new age trends and technology that are relevant to our theme.
Dr Bhawana Chanana, Director and Professor, School of Fashion Design and Technology, Amity University Mumbai, shared that StyleQ magazine was launched in 2016, and now in its 6th year has reached a new milestone. Using the latest publishing technologies, we’ve gone from the traditional magazine format to the most innovative digital flipbook format that brings content to life. The whole experience is organized, designed, edited and published by ASFDT students, it showcases their journalistic and academic prowess.
Seasonal trends come and go, but some designs are everlasting. StyleQ was born as an ASFDT fashion magazine to promote the research and publication virtues of our students. He focused on forecasting trends and communicating the most relevant and recent fashion events in the industry and our campus.
Lubaina Surury, editor-in-chief and a B. Design student, (Fashion Communication), says the future of fashion is now! With completely changed ways of presenting collections, virtual shows and styling criteria, sustainability, durability and keeping the trend alive are at the heart. After a long period of searching for fresh and creative ideas and designs, we were nurtured by our very helpful faculty moderators, Ms. Rashmi Thakur and Ms. Shalini Mohanty.
Editorial team
This edition of StyleQ’21 is not only an integration of our immense efforts and hard work, but also the product of our creativity and synchronized concepts. This issue is a collective production of the ASFDT Editorial Club, our teachers and mentors, and all ASFDT students.
Subhra Mishra, Writer, B. Design (Fashion Design) 3rd year student
Anshika Sharma, Graphic Designer, B. Design (Fashion Styling Image Design) 3rd year student
Atash Coyaji, B. Design, Editor, (Textile Product Design) 2nd year student
Sameeksha Mukim, Graphic Designer, B. Design (Fashion Styling Image Design) 2nd year student
Nithyashree Krishnan, Writer, B. Design (Fashion Design) 2nd year student
Sushmita Mandal, Graphic designer, B. Design (Fashion design) 2nd year student
Contents
NYFW 2022 color trends
This is the forecast for the spring / summer 2022 trend. With collections presented by designers Adeam, Moschino, Herve Leger, Carolina Herrera, Peter Do, Prabal Gurung, Proenza Shouler, PatBo, Alejandra Alonso Rojas, Badgley Mischka, Gabriel Hearst, Cinq à Sept, Proenza Schouler, Wolk Morais, Ulla Johnson Nassir Zadeh, Veronica Beard, Sergio Hudson and Nicole Miller.
Events and events at ASFDT
Major workshops, web conferences and club events at Amity School of Fashion Design & Technology, and more.
Featured articles written by students
– Neon & it’s Trend Endurance – Fashion month is like watching in a crystal ball. It shows us what we’ll be wearing in six months, giving us a glimpse of our future. It was clear that the industry’s fascination with the revival of 1980s trends isn’t going away anytime soon. The current obsession is neon.
– The new normal
“The New Normal” obviously hit the nerve with the effects and lifestyle changes in the mid and post-pandemic. Covid-19 has changed our lives in ways we couldn’t imagine over the past decade. When we thought about witnessing flying cars and futuristic fashion, we took in the view from our living room windows and thought about going back to our routine.
– The fashion building
Fashion can be inspired by anything, from a room
from art to a troubled world. Well, architecture not only builds Lego like a child, but defines that structure. Likewise, when Haute Couture is inspired by Architecture.
– Win back brands
Visuals are one of the most powerful ways to entertain a human. Even the best models, photographers and gear can’t change the fact that there can never be satisfying visuals or images without a unifying central concept in place for a shoot.
-Window screens are just “windows”
In today’s world, brands need to be creative and come up with different marketing strategies to attract more customers. Visual merchandising is what brands use to attract us to their showrooms and stores.
– What is seen is sold
Fashion and sweetness blogs have grown tremendously over time. Businesses respond to their advertising by involving bloggers in social media advertising strategies. Sending free samples to hip bloggers makes the product an online discussion.
– Resize fabrics
We live in an age where we are witnessing what many call the third industrial revolution: 3D printing, more professionally known as additive manufacturing. It has the potential to move us away from the era of mass production and bring us to a new, unique and customizable production reality.
ASFDT’s DesignHub initiative
To encourage the spirit of innovation and research among students and promote collaborative initiatives with industry and institutions of excellence, ASFDT presented its long-awaited initiative The Design Hub – A Peer Space for budding designers.
StyleQ AudioCast
StyleQ Audiocast is the very first fashion podcast by Amity School of Fashion Design & Technology Mumbai and fully designed, written and produced at Amity University Mumbai.
Please click on the link below to access the trendy StyleQ Magazine 13th Edition digital flip-book.
